New Town

Eyes By Design – New Town has been a leading provider of optometry services and vision care products in the New Town community since 2005, and we want to help you achieve and maintain clear vision for years to come.

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  Douglas Nordby, OD

  Dr. Douglas Nordby grew up in Bowman, ND where he graduated from Bowman High School in 1973. He then attended Dickinson State College, graduating in 1978. After that he pursued his degree in Optometry from Southern California College of Optometry. After graduating in 1985 he moved back to North Dakota and opened his own practice in Watford City. In 1996, Dr. Nordby opened a satellite practice in New Town, ND. Dr. Nordby is very involved in the community, serving as a member of the Masons since 1978, the Lions since 1985, and Rotary since 1985- where he served as president from 2002-03. He has also served on the board of North Dakota Vision Services, where he was president in 2009, and North Dakota Optometric Association, which he has been a member of since 1985, serving as president in 1996. Dr. Nordby was honored by the NDOA in 1996, being named as Young Optometrist of the year, and in 2010, when he was named Optometrist of the year. Dr. Nordby has a wife, Lori, and three children: Jessica, Mikka, and Douglas III. In his spare time, Dr. Nordby enjoys golfing, hunting and sports officiating.
  • What are some small things that make your day better? Remembering all of my internet passwords for work and home
  • What would be an amazing adventure to go on? Exploring the Great Wall of China
  • Which celebrity has the best glasses? David Letterman

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  Melissa Hjelden, OD

  Dr. Missy joined Nordby Vision Center as an associate doctor in July 2013 and joined Doug as part owner of the practice in December of 2014. Before joining the practice she worked in Minnesota for ECCA and Maple Grove Vision Clinic. Dr. Missy grew up in Watford City, ND. She attended undergraduate school at the University of North Dakota where she obtained a Bachelor of Business Administration. In 2008 she graduated with her Doctorate of Optometry from Southern California College of Optometry. Dr. Missy was a part of Beta Sigma Kappa Optometric Honor Society and was a recipient of WICHE scholarship. During school she had internships at HuHukam Memorial Hospital, Tucson Veteran’s Medical Center, and Southwestern Eye Center. She is excited to be back home in Watford City with her husband, Matt, her daughter, Nova, and their dog Oscar. In her free time she enjoys playing with Nova and being at the family lake cabin. She also enjoys local sports leagues, such as golf and softball.
  • What are some small things that make your day better? Morning kisses from Nova and coffee!
  • What would be an amazing adventure to go on? I would love to do a VOSH trip.
  • Which celebrity has the best glasses? Zooey Deschanel